Fido Raises Original Prices as Koodo’s 25% Flash Sale Takes the Lead

Fido Quietly Raises Original Prices While Matching Koodo’s Sale

Fido has refreshed its 5G plans again, but this time the changes come with a noticeable shift: higher original prices and smaller built‑in discounts. While the final monthly prices appear competitive, the underlying MSRP increases show that Fido is repositioning itself at a higher price tier—even as it temporarily matches Koodo’s 25% flash‑sale pricing.

The most striking example is the new $29/20GB plan. Its original price is now $44, up from the previous $40 baseline. The discount is applied as a promotional credit rather than a permanent price drop, signaling a strategic move toward higher long‑term pricing.

Fido’s New 5G Plans and Their Higher Original Prices

Fido’s updated lineup includes:

• $29/mo (was $44) — 20GB 5G, unlimited Canada‑wide talk & text
• $33/mo (was $50) — 80GB 5G, unlimited Canada‑wide talk & text, international calling to 27 countries
• $40/mo (was $54) — 80GB 5G with Canada‑US‑Mexico roaming
• $80/mo — 100GB 5G, no discount applied
• $85/mo — 10GB 5G, unchanged
• $35–$39/mo — talk & text or basic BYOP plans with no data

Across the board, original prices have increased—especially on the 20GB and 80GB tiers. Fido is now anchoring its MSRP closer to premium‑brand pricing, even though the discounted monthly rate remains mid‑tier.

Why These Price Increases Matter

Raising original prices allows Fido to:

• Advertise “discounted” plans while keeping margins higher
• Reduce the size of autopay or promotional credits
• Create room for future price increases without changing the advertised monthly rate
• Match competitors’ sale prices without lowering their own base pricing

This strategy makes Fido appear competitive during promotional periods while maintaining a higher long‑term price anchor.

Koodo’s 25% Flash Sale Makes the Contrast Clear

While Fido is increasing original prices, Koodo is doing the opposite—launching a Canada‑wide 25% flash sale that slashes its 5G plans to some of the lowest prices seen from a national‑network carrier.

Koodo’s discounted lineup includes:

• $23.75/mo (was $45) — 20GB 5G
• $27.50/mo (was $50) — 80GB 5G
• $35/mo (was $60) — 80GB 5G with Canada‑US‑Mexico roaming
• $38.75/mo (was $65) — 100GB 5G

Compared to Fido’s new pricing:

• Koodo’s 20GB plan is $5 cheaper
• Koodo’s 80GB plan is $5.50 cheaper
• Koodo’s Canada‑US‑Mexico plan is $5 cheaper
• Koodo’s 100GB plan is $41 cheaper

Even more importantly, Koodo’s original prices remain lower, meaning the discount is genuine—not a temporary promotional credit masking a higher MSRP.

Koodo’s Competitive Momentum Is Hard to Ignore

Over the past year, Koodo has:

• Launched frequent flash sales
• Increased data buckets during promotions
• Offered perks at no extra cost
• Undercut Fido and Virgin Plus repeatedly
• Maintained lower original prices than its competitors

This pattern has made Koodo the most aggressive flanker brand in Canada, consistently pushing the market toward lower prices and larger data allowances.

Why Koodo Is the Clear Winner in March 2026

When comparing both carriers:

• Fido raised original prices
• Koodo lowered effective prices
• Fido’s discounts are promotional credits
• Koodo’s discounts are true price reductions
• Fido’s Canada‑US‑Mexico plan is $40/mo
• Koodo’s equivalent is $35/mo
• Fido’s 100GB plan is $80/mo
• Koodo’s 100GB plan is $38.75/mo

The conclusion is straightforward: Koodo delivers more data, lower prices, and better value across every major tier.

A Shift in the Mid‑Tier Market

Fido’s price increases suggest a move toward a more premium positioning, while Koodo is doubling down on aggressive, consumer‑friendly pricing. For Canadians comparing plans this month, the difference is stark—and Koodo’s flash sale makes it the strongest choice in the flanker‑brand category.

Browse Koodo and Fido plans on Cellulo to compare all available options and see how these pricing strategies impact your monthly bill.