Fido, Koodo & Virgin Plus Align on New 5G Pricing: What Canadians Need to Know

Canada’s Flanker Brands Just Hit Reset on 5G Pricing

For years, Fido, Koodo, and Virgin Plus have competed in the same mid‑tier space, but their pricing structures and network access rules often differed. That changed this week. All three brands have now aligned around a new 5G‑first pricing model, creating one of the most uniform wireless landscapes Canada has seen in a decade.

The shift signals a broader industry trend: 5G is no longer a premium feature. It’s becoming the default.

The New Standard: $35 for 20GB, $55 for 100GB

Across all three flanker brands, two price points now define the market:

• $35 for 20GB
• $55 for 100GB

These tiers replace the older LTE‑only plans and eliminate the confusing mix of speed caps and data buckets that previously separated the brands. The result is a simpler, more competitive marketplace where customers can compare plans more easily.

Fido: 5G Arrives With a Full Plan Refresh

Fido’s update is the most dramatic. After years of LTE‑only service, the brand now offers full 5G access on its core plans. The lineup includes:

• $35/20GB
• $40/60GB
• $55/100GB
• $49/60GB Canada‑US‑Mexico

This marks Fido’s first major network upgrade in years and positions it directly against Koodo and Virgin Plus on speed and value.

Koodo: Matching the Market Leaders

Koodo has aligned its pricing almost perfectly with Fido and Virgin Plus. Its new structure includes:

• $35/20GB at full 5G speeds
• $55/100GB, down from $75 earlier this year

Koodo’s move is notable because it historically offered 5G only on select tiers. Now, 5G is standard across its main plans.

Virgin Plus: 5G Returns With Bigger Data Buckets

Virgin Plus has relaunched 5G with a stronger lineup and larger data buckets:

• $35/20GB
• $40/60GB
• $55/100GB

Virgin also differentiates itself with international calling perks to 27 countries, making it attractive for newcomers and frequent callers abroad.

Why All Three Brands Shifted at the Same Time

Three forces are driving this synchronized change:

1. Market pressure. With Public Mobile and Fizz offering aggressive 5G plans, flanker brands needed to respond.
2. Network maturity. Rogers, Bell, and Telus now have nationwide 5G coverage, making it easier to offer 5G at scale.
3. Consumer expectations. Canadians increasingly expect 5G as a baseline feature, not a premium add‑on.

The result is a more competitive mid‑tier market where data‑per‑dollar value is at an all‑time high.

What This Means for Your Monthly Bill

For most Canadians, this shift means:

• Lower prices compared to 2024–2025
• Larger data buckets
• 5G access without upgrading to a premium carrier
• More consistent pricing across brands

If you’re on an older LTE plan, you can likely save $10–$20/month while upgrading to 5G.

How to Choose Between Fido, Koodo, and Virgin Plus

While pricing is now nearly identical, each brand still has unique strengths:

• Fido — Best for Canada‑US‑Mexico travel options
• Koodo — Strongest reputation for customer service and billing flexibility
• Virgin Plus — Best international calling perks

Coverage differences are minimal in major cities, but rural users may still prefer the network that performs best in their region.

A New Era for Mid‑Tier Wireless in Canada

The alignment of Fido, Koodo, and Virgin Plus marks a turning point. For the first time, Canadians can choose a flanker brand based on perks and experience—not confusing speed tiers or inconsistent pricing.

With 5G now standard at $35, the mid‑tier market has never been more competitive.

Browse Canadian 5G plans on Cellulo to compare all three brands and find the best fit for your needs.